As Consumers Flock to the Web - Small Business Online Coach

?62% of all US small businesses don?t have a web presence!!? ? Google Representative

Last fall I attended a Local Search Marketing conference held by GetListed.org and that was the most shocking statistic that I heard that day.? She said that this is what Google believed to be true (think they have the data to support this?).

Now that?s good news for you as a savvy small business owner if you already have a long term commitment to online marketing, a monthly online marketing budget and are strategizing with a results driven local search marketing firm, and not good news if you are not? as marketing is a consistent, persistent and cumulative effort to produce results that leave your competitors in the dust.

How Are Potential Customers Finding Local Businesses These Days?

This above video by Location3.com is excellent in sharing the statistics of consumer web habits? as you read between the lines and view each statistic as an opportunity for you business.

• Mobile - a web designer friend of mine who works downtown Toronto said that he counted 15 iPhone users on the bus the other day and that?s just one brand of smart phones with internet access
• Desktop- can you even name one friend, family member or co-worker who doesn?t have a desktop at home?
• Tablets- even my Mother-in-Law who is in her 60s bought herself a tablet a year ago
• GPS ? most of my friends regularly use a GPS system in their car that is separate from their smart phones
• Print- as they deliver yellow phone books an free trial newspapers- are you putting them in the blue box to save the earth? Having said that my wife loves weekly local flyers

This Video Should Keep Hitting You With Alarm Bells If Your Business is Not Online

Only 37% of businesses have claimed a local business listing

*this supports the Google Reps? claim with only a 1% increase after 10mths, but 1% of 27 million small businesses in United States is 270 000 businesses waking up!!

Opportunities in mobile websites, mobile location directories, mobile social media platforms, mobile pay per click (PPC) and more:

• 63% of iPhone owners use location based services once a week
• By 2014 there will be more mobile web users than computer
• 77 100 000 use local content on a mobile device

Opportunities in local community connections, location based offers and discounts, loyalty programs and more:

• 59% of consumers use Google once a month to find a local business
• 80% of all budgets are spent within 80 km of the home

If you are a passionate business owner, then your mind must be spinning right now with excitement and a bit of panic.?? Every statistic that is trustworthy can be viewed as an opportunity to be seized upon, compared to one who shrugs it off as a set of boring numbers.

Source: http://www.smallbusinessonlinecoach.com/blog/seo/consumers-flock-web-business-greet-them/

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