Picture this. You are a small business owner. You fix burst pipes or washing machines or repair mobile phones. You are advised by some social media ?guru? that Facebook advertising is great. Facebook gives you all sorts of demographic data to allow you to target your advertising very tightly.
But there is a problem-what demographic do you target? 25-35 year olds? Male/female? Which socio economic group?
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Are burst pipes or broken down washing machines or mobile phones in need of repair confined to any specific demographic? Clearly not.
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So who do you target? Target the person with a burst pipe or broken washing machine or broken mobile phone.
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How do you do this? You make sure that your website shows up when they do a search online for a plumber or mobile phone repair business in your area.
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And they will search when the washing machine or mobile phone breaks down or the pipes burst after a hard frost. Until this happens they are busy on Facebook..socializing.
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They won?t notice your ad on Facebook when they don?t have the problem outlined above and they are chatting with their friends about the latest movie, going out at the weekend or an upcoming party.
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Save your money and invest it in getting ready for the time when they search online for a solution to their problem.
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- Mobile Marketing-Do You Really Need a Mobile Website?
- Beware the Warrior Forum if Trying To Make Money Online
Source: http://webdesigndublin.org/why-facebook-advertising-is-a-waste-of-money-for-most-small-business
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